Introduction Best Social Media Campaigns:
How do you keep the public’s attention on your company and your products? Best Social media campaigns are an excellent way to get people talking about your company, products, and services – but only if they’re done right. These top 10 social media campaigns of all time were some of the most successful. Keeping the public interested in their companies and their products. Note that the more success these companies had with their social media campaigns, the more recent they are; people still talk about these brilliant ideas even now!
SelfieOlympics Best Social Media Campaigns:
One of 2014’s largest media campaigns took place in Russia, where thousands gathered at an Olympic Park. Take selfies and upload them to Instagram. Aspiring contestants could post their selfies with special hashtags, which enabled them to participate in Olympics-themed games and win prizes. SelfieOlympics quickly spread worldwide, attracting celebrities and thousands more spectators who cheered on those whose selfies took home gold medals. You can do something similar by creating a hashtag for your campaign and encouraging participants to share photos based on that tag. For example, if you are trying to get people excited about a new product line, you could start My New Product Name or NewProductIsComing; but don’t be surprised if your posts end up all over Twitter!
Greenpeace one of the important campaigns in best social media campaigns wanted to put an end to oil drilling in Alaska’s Arctic National Wildlife Refuge. So they created a social media campaign around their Stop Drilling in Alaska campaign, which reached more than 1 million people within its first 24 hours. On May 6, 2016, one day before a bill was supposed to be voted on by Congress, they delivered 100,000 signatures directly to Congressman Ed Markey (D-MA) who had promised he would vote against it if he received their petition and their video was viewed. It also helped convince President Obama to permanently protect 12 million acres of Alaskan wilderness from drilling.
WWF Best Social Media Campaigns:
The WWF launched a social media campaign with #BeTheNext that allows people to nominate and vote for their favorite nature defenders. Using hashtags, Facebook, Twitter, Instagram, and YouTube, millions have voted online and offline. People can also use a mobile game to send defenders into battle against poachers in an effort to save elephants. Helping save over 40 000 animals so far. This is one of the best social media campaigns because it encourages users to participate directly in saving animals while it builds brand awareness through some pretty neat technology and digital story. #5SecondFilm: Filmmaker Spike Jonze made fans part of his new movie Her by asking them to create a 5-second film based on specific themes or ideas he provided.
Nestle Kit Kat:
The best social media campaign ever came out of a three-year drought. In January 2013, Nestle partnered with WildAid to launch #Break4Good in Hong Kong and mainland China. The program encourages people to take a break from consuming endangered species products like shark fin soup and rhino horn to snack on Kit Kat bars. For every specially marked Kit Kat wrapper turned in, Nestle donates one yuan (about 16 cents) to fund anti-poaching efforts. That’s $160,000 for conservation efforts—and it’s all thanks to chocolate bars. It’s enough money that there are now anti-poaching rangers patrolling over 40 protected areas in Africa and Asia.
Red Bull Stratos – Mission to the Edge of Space:
In 2012, daredevil Felix Baumgartner broke multiple records during his record-breaking skydive from space. His jump helped launch Red Bull’s Stratos mission and was one of Twitter’s. Watched live videos with more than 1 million tweets sent using RedBullStratos. The stunt garnered a reported 18 billion media impressions and even spurred a collaboration between Red Bull and GoPro to create new camera gear for extreme sports spirit. This social media campaign offered something that few brands can: an opportunity to experience something so extraordinary, it would likely be impossible to convey through other mediums like print or television. Users had to watch it for themselves and share their opinions with friends in real-time.
Dove Evolution on YouTube (Feelings):
This social media campaign takes a creative spin on a traditional product ad. It shows how an everyday woman’s self-image transforms. When she tries out different clothing sizes and poses in front of a full-length mirror. The video also features alternative facts to show that there are not one, but many types of beautiful women in our world. This campaign aims to prove that physical appearance is not everything. It is about being confident with who you are as a person. The key point we want to make is that real beauty comes from within, said Lisa Doyle, global director of brand communications at Unilever.
Old Spice Man on YouTube:
The infamous Old Spice Man campaign, in which a simple man. Captured doing ordinary things like cleaning his floor and reading comments about him on Twitter, spawned endless parodies, and boosted Old Spice’s YouTube views by more than 2,400%. And sales took off as well: In 2010. Old Spice reported that its sales increased fivefold over 2009 as a result of social media. We will certainly remember where we were when we saw our first Old Spice Man parody video. Best social media campaigns ever? Yes! But there are plenty of other great campaigns to consider too. So here they are —the top 10 best social media campaigns of all time. 5. Doritos’ Crash the Super Bowl Contest: A staple of Super Bowl Sunday is Doritos’ annual Crash the Super Bowl contest, in which fans submit homemade 30-second commercials for a chance to win $100000.